Digital Marketing – Tapping the untapped potential | Evonix

Digital platforms are not just a necessity today for all the brands, but they have become the preferred mode of communication for many brands around the world. Some of the most iconic and century old brands in fashion, automobile, FMCG, banking, etc have woven phenomenal success stories of establishing brand connect with their consumers with the help of cutting edge websites, search engine optimisation and social media.

Therefore, every brand needs a creative partner (i.e. Agency) which can provide them with solutions which are apt mix of astute thought process, creativity and technology for their needs. A good creative partner must possess following attributes to be able to do justice to the brand and its needs:

• Creative Thinking – Creative thinking isn’t just about churning out good ideas, but it is also about understanding the positioning, target consumer and communication language of the brand. Creative output should be based sound understanding of above mentioned factors to help the brand and its communication resonates well with its target customers.

• Astute thought process – A brand is much more than its product offerings and marketing communication. It is the brand which lives into the mind of people and a clear understanding of this imagery will always be helpful. Often, creative sensibilities emerge out of the clarity in thought and it will always help the agency in understanding the client needs better which will eventually result into well crafted strategies and creative output.

• Sound Understanding of Medium -Digital marketing as a communication medium works very differently in comparison to offline mediums like print, outdoor, tv, etc. It is very important for agencies to understand the dynamism, flexibility, reach and returns digital platforms can offer. Strategising and creative thinking should be aligned with the traits and the audience of the medium.

• Technological Expertise – Technological expertise is the bedrock of digital marketing. Best of the creative ideas and campaigns would need the right technology for optimal execution and results. For example, a flash-based website might not be able deliver the desired search engine based traffic to the website, but an HTML 5 based website will do the job easily. Manpower employed with technical expertise also needs to have a creative bend of mind to help the brands in executing best performing campaigns.

• Analytics Capabilities – Digital marketing campaigns are far more than just plan, execute and forget way of offline advertising campaigns. Dynamism offered by the digital medium can help the brand in optimizing the campaigns by providing the analytics in real time. This ensures that campaign can be modified Art creative, planning and budget point of view to achieve best ROI.

Evonix is one the leading digital marketing company in Pune, India who have been providing web development, social media marketing services, mobile app development and SEO services in India to their exhaustive set of clients in Pune and across India. Team at Evonix is the right blend of creative talent, astute thinking, digital marketing expertise, technological prowess and analytics capabilities which has helped them execute dozens of successful campaigns for their clients across the country. 

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The main aim of Evonix as a Digital marketing and Web development Company in Pune, India to customize interactive development for every client need

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We have built effective websites, Mobile App, App development in our company in Pune, India for variety of our clients across different industries.

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Evonix as a digital marketing company in Pune offering SEO Services In India and Social Media Marketing Services in Pune.

Advantages of Digital Marketing | Evonix

The quirky fun filled world of advertising has gone through tremendous transition in past couple of decades; mainly due to inception and evolution of Internet and social media platforms powered by it. Millions of people consume billions of articles, blogs, pictures and videos on daily basis. Advertisers are no longer dependent of highly fragmented and costly mass media like television, radio, print, outdoor etc to reach out to their target customers. Mass media has ruled the roost since the advent of advertising and it also lead to the global rise of humongous media industry with turnover running into billions of dollars. Internet entered into the fray in 90s and Yahoo, Google, MSN etc were the first few to hop on the bandwagon of digital advertising and since then there has been no turning back for the medium.

Today digital advertising is multi-faceted and delivers personalised content on the go to millions of people around the world through their smartphones. Evonix is a digital marketing and development company in Pune which provides multitude of services like social media marketing, website development, SEO services, digital marketing and mobile app development in India. Evonix has been at the forefront in providing complete array of digital marketing services to its clients all over India.

Smartphone penetration in past few years has opened up completely new set of paradigms for marketers. Instead of releasing series of big advertisements in print or running a month long tv ad campaign, now they prefer running smart campaigns which are powered by social media platforms like Facebook, Instagram, twitter, YouTube etc and also harness the power of mobile phone applications. Most of these platforms contain demographic information about the people while applications provide insights on taste and preferences of the customers. Armed with this information, marketers create personalised campaigns which precisely deliver the content or offerings as per the liking or preference of the target customers. It’s also a common practice for all the websites to track cookies of the browsers used by people on their devices and this data is used smartly by mobile apps to push notifications with customised content. Similarly social media networks also use the browsing history to display banner ads related to the preference or interest of the individual.

Evonix is one of the leading social media marketing companies in Pune which empowers it’s clients by helping them leverage the power of social media and mobile phones. They possess a highly creative technology driven team which has created websites and mobile applications for the clientele spread across multiple industries in the country. Evonix also has a dedicated team on-board for Social Media advertising too. This team specialises in understanding the client brief; planning, budgeting and creating social media campaigns; and executing these campaigns in real time. The biggest advantage of digital marketing is that campaigns can be tracked in real time, can be optimised better for optimal utilisation of budgets and maximise the campaign performance. Social media platforms like Facebook or google provide tools and analytics which help the campaign managers in creating clutter breaking campaigns while ensuring that communication is delivered to right audience.

URL - http://www.evonix.co