Digital Marketing – Tapping the untapped potential | Evonix

Digital platforms are not just a necessity today for all the brands, but they have become the preferred mode of communication for many brands around the world. Some of the most iconic and century old brands in fashion, automobile, FMCG, banking, etc have woven phenomenal success stories of establishing brand connect with their consumers with the help of cutting edge websites, search engine optimisation and social media.

Therefore, every brand needs a creative partner (i.e. Agency) which can provide them with solutions which are apt mix of astute thought process, creativity and technology for their needs. A good creative partner must possess following attributes to be able to do justice to the brand and its needs:

• Creative Thinking – Creative thinking isn’t just about churning out good ideas, but it is also about understanding the positioning, target consumer and communication language of the brand. Creative output should be based sound understanding of above mentioned factors to help the brand and its communication resonates well with its target customers.

• Astute thought process – A brand is much more than its product offerings and marketing communication. It is the brand which lives into the mind of people and a clear understanding of this imagery will always be helpful. Often, creative sensibilities emerge out of the clarity in thought and it will always help the agency in understanding the client needs better which will eventually result into well crafted strategies and creative output.

• Sound Understanding of Medium -Digital marketing as a communication medium works very differently in comparison to offline mediums like print, outdoor, tv, etc. It is very important for agencies to understand the dynamism, flexibility, reach and returns digital platforms can offer. Strategising and creative thinking should be aligned with the traits and the audience of the medium.

• Technological Expertise – Technological expertise is the bedrock of digital marketing. Best of the creative ideas and campaigns would need the right technology for optimal execution and results. For example, a flash-based website might not be able deliver the desired search engine based traffic to the website, but an HTML 5 based website will do the job easily. Manpower employed with technical expertise also needs to have a creative bend of mind to help the brands in executing best performing campaigns.

• Analytics Capabilities – Digital marketing campaigns are far more than just plan, execute and forget way of offline advertising campaigns. Dynamism offered by the digital medium can help the brand in optimizing the campaigns by providing the analytics in real time. This ensures that campaign can be modified Art creative, planning and budget point of view to achieve best ROI.

Evonix is one the leading digital marketing company in Pune, India who have been providing web development, social media marketing services, mobile app development and SEO services in India to their exhaustive set of clients in Pune and across India. Team at Evonix is the right blend of creative talent, astute thinking, digital marketing expertise, technological prowess and analytics capabilities which has helped them execute dozens of successful campaigns for their clients across the country.