The
quirky fun filled world of advertising has gone through tremendous
transition in past couple of decades; mainly due to inception and
evolution of Internet and social media platforms powered by it.
Millions of people consume billions of articles, blogs, pictures and
videos on daily basis. Advertisers are no longer dependent of highly
fragmented and costly mass media like television, radio, print,
outdoor etc to reach out to their target customers. Mass media has
ruled the roost since the advent of advertising and it also lead to
the global rise of humongous media industry with turnover running
into billions of dollars. Internet entered into the fray in 90s and
Yahoo, Google, MSN etc were the first few to hop on the bandwagon of
digital advertising and since then there has been no turning back for
the medium.
Today
digital advertising is multi-faceted and delivers personalised
content on the go to millions of people around the world through
their smartphones. Evonix is a digital
marketing and development company in Pune which provides
multitude of services like social media marketing, website
development, SEO services,
digital marketing and mobile app
development in India. Evonix has been at the forefront in
providing complete array of digital marketing services to its clients
all over India.
Smartphone
penetration in past few years has opened up completely new set of
paradigms for marketers. Instead of releasing series of big
advertisements in print or running a month long tv ad campaign, now
they prefer running smart campaigns which are powered by social media
platforms like Facebook, Instagram, twitter, YouTube etc and also
harness the power of mobile phone applications. Most of these
platforms contain demographic information about the people while
applications provide insights on taste and preferences of the
customers. Armed with this information, marketers create personalised
campaigns which precisely deliver the content or offerings as per the
liking or preference of the target customers. It’s also a common
practice for all the websites to track cookies of the browsers used
by people on their devices and this data is used smartly by mobile
apps to push notifications with customised content. Similarly social
media networks also use the browsing history to display banner ads
related to the preference or interest of the individual.
Evonix is one of the leading social
media marketing companies in Pune which empowers it’s clients
by helping them leverage the power of social media and mobile phones.
They possess a highly creative technology driven team which has
created websites and mobile applications for the clientele spread
across multiple industries in the country. Evonix also has a
dedicated team on-board for Social Media advertising too. This team
specialises in understanding the client brief; planning, budgeting
and creating social media campaigns; and executing these campaigns in
real time. The biggest advantage of digital marketing is that
campaigns can be tracked in real time, can be optimised better for
optimal utilisation of budgets and maximise the campaign performance.
Social media platforms like Facebook or google provide tools and
analytics which help the campaign managers in creating clutter
breaking campaigns while ensuring that communication is delivered to
right audience.
URL
- http://www.evonix.co
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